Shaper CollectiveAgentic Social Media
Automate influence with agentic social media campaigns.
Win the Battle for Attention
Shaper Collective is an AI-native PR firm in Washington, DC. We help causes, brands, and candidates win in the attention economy.
Shaper Collective is your agency partner for the algorithmic age.
We deliver your unfair advantage with expert humans moving at agent speed.
Algorithms Are the New Gatekeepers.
The battle for attention has never been more competitive.
4.5M
AI videos generated every day by Higgsfield alone.
53%
of U.S. adults get news on social media, at least sometimes.
2h 21m
spent on social media every day.
4.5M
AI videos generated every day by Higgsfield alone.
53%
of U.S. adults get news on social media, at least sometimes.
2h 21m
spent on social media every day.
The side that earns attention first wins. Navigating the attention economy takes a new partner.
Case Study
Attention Earned. Distribution Won.
An agentic social campaign earned distribution in a local land-use fight. Residents asked its three social accounts questions, shared their content and requested voting guidance.
Listen
Public conversations, creative formats and related topics revealed local concerns.
Earn
Agentic personas shared AI-labeled videos on local concerns.
Learn
Audience comments and performance guided the next message, format and test.
- Views
- 54,994
- Engagements
- 900+
- Original content pieces
- 109
- Ad spend
- $0
Using AI to Amplify Your Judgment
Ben NewmanFounder
Ben Newman founded Shaper Collective after working on national public affairs campaigns on K Street and building trustworthy AI systems that help teams make better decisions under pressure.
He writes The Influence Model, read each week by the people who do this for a living.
Latest Insights
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LinkedIn ·
The Cure for AI Slop Is 25 Examples and Your Judgment [GUIDE]
From the Horizon Lines newsletter: how 25 good examples and your own judgment keep AI output from turning into slop.
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Essay ·
Generative Media is Still Finding its Format
Reflections from GenMedia on what becomes possible when anything can become media, and what it takes to make people care.
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Essay ·
Who Profits from the End of the World?
No, I don’t believe AI will destroy humanity. No, you shouldn’t assign a percentage to the apocalypse—“P(doom).” Yes, you should be asking who stands to benefit from your fear of “rogue AI.”